The Green Institute

The Green Institute was entering a new phase in its identity.  They had recently sold their signature building—The Philips Eco Enterprise Center—and were now struggling to define the mission and strengths of their organization after that sweeping transition. 

Celadonna led them through an intense Strategic Branding Session, which helped them identify their core capabilities, and articulate their future aspirations.  Through this work, The Green Institute was able to lay a foundation for their future strategic positioning and marketing decisions.  Additionally, this exercise provided an excellent team building opportunity for staff members, helping understand how their own work fit into the overall goals of the organization.